When developing your website copy, the secret sauce is keywords. Include keywords about your businesses products or services multiple times throughout your website.

In order to be found among thousands of competitors, the website with the most keywords wins.

Here are other tips to help you write compelling website copy.

  1. Use a topic sentence at the top of each page.
  2. Use headers, summaries and quotes to engage users.
  3. Minimize paragraphs to no more than two sentences. Short paragraphs are easier to read.
  4. Use bullets when possible.
  5. Answer the WIIFM “What’s In It For Me.” Focus your text more on what you can deliver and the benefits to the client.
  6. If possible, use industry definitions at the bottom of each page to help with Search Engine Optimization.
  7. Duplicate key information on each page.

For Example:

  • Don’t use an acronym for your company. Use the full name. Instead of KCG, we use Kaleidoscope Consulting Group
  • Avoid using the first OR last name in bios. Use the full name. Instead of Mr. Smith, use John Smith.

Share Your Story

Tis' the season for spending great times with GREAT clients! 🎄Thank you Baldwin Hills Crenshaw for inviting us to share in your holiday festivities, we appreciate your business.
Today is the day you can turn your complaints into ACTION - get to the polls and VOTE!
Hope your Halloween is full of treats!
Your vote means everything for the future - don't delay, REGISTER TODAY! Take 2 minutes and register to vote online 👉👉https://covr.sos.ca.gov/?
It only takes 2 minutes to register to vote and be the change you want to see in our government! Go to your local DMV or post office and register to vote with ease. You can also do it online NOW 👉 https://covr.sos.ca.gov/?
« 2 of 3 »