When developing your website copy, the secret sauce is keywords. Include keywords about your businesses products or services multiple times throughout your website.

In order to be found among thousands of competitors, the website with the most keywords wins.

Here are other tips to help you write compelling website copy.

  1. Use a topic sentence at the top of each page.
  2. Use headers, summaries and quotes to engage users.
  3. Minimize paragraphs to no more than two sentences. Short paragraphs are easier to read.
  4. Use bullets when possible.
  5. Answer the WIIFM “What’s In It For Me.” Focus your text more on what you can deliver and the benefits to the client.
  6. If possible, use industry definitions at the bottom of each page to help with Search Engine Optimization.
  7. Duplicate key information on each page.

For Example:

  • Don’t use an acronym for your company. Use the full name. Instead of KCG, we use Kaleidoscope Consulting Group
  • Avoid using the first OR last name in bios. Use the full name. Instead of Mr. Smith, use John Smith.

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Tomorrow!!!!! Kaleidoscope Consulting Group will produce an online event for AARP featuring Vanessa Williams!   We have designed and executed all graphics and are excited to produce their Facebook Live series.   Tune in to the FB page for @aarpblackcommunity at 2:00pm
LAST DAY to Register to Vote.  Let's make change happen!  
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Two more days to change our future!   Local elections are just as important as national ones.  
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​REGISTER HERE:  https://covr.sos.ca.gov/
We hit a RECORD voter registration rate in CA!  There are still three (3) more days to register!  
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​REGISTER HERE:  https://covr.sos.ca.gov/
TODAY, we are producing a Facebook Live show with @aarpblackcom and @anthonyhamiltonofficial at 3pm PT.

Visit the Facebook page for @AARPBlackCommunity

Graphics also created by @kaleidoscoperocks.  

#digitalcommunications #onlineevents #onlineeventproduction #onlineeventproducer #graphicdesign #graphicdesignagency 
#eventgraphics
Another successful client website transformation from Kaleidoscope Consulting Group!  Thanks @campfishtank who provides entreprenuer training camps to kids.  
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​Now more than ever, selling online is paramount to the success of small business. Call us today to get your business online! 
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​#ourclientsrock #websitetransformation #websitedoctors #webdesign #webdevelopment #digitalmarketing #digitalcommunications #graphicdesign #losangeleswebdesign
This weekend's to do list: dance party! What are your weekend plans?
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#stayhome #stopthespread ​#weekendready #digitalmarketing #marketing #graphicdesign #losangeleswebdesign ​#socialmediamanagement ​​​
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