Are you looking for tips and ways to build your company’s social media presence? A successful social-media strategy is all about targeting the right people with the right messages.

While the canvas is changing, many customers are finding that advertising campaigns on social media can create brand loyalty, increase likes and increase attendance at company hosted events.

While internet ads are decreasing, social media ads are increasing through Pay Per Click (PPC) campaigns.

Social media is rapidly becoming one of the strongest methods of customer engagement.

Advertising Helps Acquire

Kaleidoscope Consulting Group can help you develop a social media advertising campaign for your business. We help clients manager the following types of social media advertising.

  • Twitter Advertising
  • Facebook Advertising
  • LinkedIn Advertising
  • Instagram Advertising

Tips for Effective Social Media Advertising:

  • See which messages resonate with your followers and promote the ones that are most commonly clicked, shared or commented on.
  • Use targeted features such as gender, location and age to ensure that your ad is viewed by your targeted consumer.
  • Rotate ads frequently. Ensure that you message stays fresh with unique content and graphics. If possible, rotate your ads every 5-7 days.
  • Think mobile when designing your ads. Most Twitter users access the platform from a smartphone. Your graphics should easily be viewing on smartphones for easy comprehension

We are Facebook Experts

We help our clients transform their ideas into social media campaigns that promote their products or events in a meaningful and trackable manner.

  • Post articles that connect with users
  • Post lifestyle content in addition to business posts
  • Post content that is relevant (Breast Cancer Awareness Month, Holidays, Motivational Monday’s, etc.)
  • Targeted Pay Per Click Advertising on Facebook
  • Manage Facebook Contests and Quizzes to create brand awareness and excitement.
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  • Plan your social media posts with these ideas
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