Click here to download.

1. Define What Your Logo Should Convey
Basic questions ask:

What is the 'look and feel' that I want my logo to convey Should the design be feminine, masculine or gender neutral? Should it be powerful, warm, trustworthy or sales driven? What adjectives come to mind when you think of your company Powerful, sophisticated, corporate, edgy, hip, conservative Who are the intended audiences? Men, women, children, ethnicity What makes your company different from your competitors? This will help us convey what makes you unique

Try to think of any other questions that will reveal the true purpose of your logo. If other people have ideas or questions, consider including those, too.

2. Type of Logo
Consider the type of logo that you want developed. Do you want a text driven logo or a logo with an icon? Take a moment to write down a few logos of other businesses that you like.

3. Fonts and Concepts
Consider what types of fonts and concepts grab your attention. Do you respond to script fonts or bold fonts?

4. Competitive Analysis
Knowing your competition is a good way to learn about your own logo. Whether you are casually browsing your rival's website or seriously evaluating each and every competitor, you need to be aware of what logos your computers are using.

To get started, go to your competition's websites and look at their logos. Use search engines if necessary. Evaluate pros and cons of key logos.

5. Tagline
Many new businesses need a tagline to explain the products and services. For example the name Kaleidoscope Consulting Group does not tell you anything about the business. By adding a tagline, one immediately knows what you do.

Taglines should succinctly describe your business model.

6. Other
Take a moment to write down any other thoughts you may have regarding your logo.

Kaleidoscope Consulting Group can help you work through most of the requirements. We will guide you along every step of the way. This form should be used as a starting point to developing a great logo for your company.